Matthew Gabriel Herrera
Senior Designer
Profile
• Excels in strategic thinking, and design sensibility.
• Proven track record of adaptability and proactive mentality.
• Award-winning graphic designer with recognition for exemplary and innovative design strategies.
Professional Experience
Freelance Graphic Designer | Matthew Gabriel Design Los Angeles, CA
Graphic Designer | Disney International Content & Operations Burbank, CA
7.2023 – present
Notable Clients
› Taco Bell
› Warner Bros
› LAist/Southern California Public Radio
› GoodRx
› Nestlé
› Kidspace Children's Museum
6.2022 – 6.2023
Core Achievements
› Cross-collaborated with the VP of Communications, and other leaders to improve the segment's brand identity, resulting in a widely embraced template across business regions, and positive feedback from the executive team.
› Represented the brand at D23 Expo by collaborating with the operations director to develop a visually appealing space, compelling presentation, and brand-aligned media packets, leading to positive feedback from media guests.
• Contribute to the evolution of segment brand identity to unify the company’s four independent international regions under a single umbrella brand and ensure a more cohesive work culture.
• Successfully design and develop on-brand templates, and email templates, enabling seamless sharing and utilization by internal partners.
• Collaborate on diverse employee communications, including newsletters, event invitations, intranet presence, and service anniversary recognitions, to improve internal communication and employee engagement.
Production Artist | FX Networks Los Angeles, CA
11.2021 – 6.2022
• Collaborated with creative directors, artistic directors, and production managers, developing impactful marketing assets for existing and new series, contributing to successful promotional campaigns and heightened brand awareness.
• Successfully streamlined production processes by constructing efficient After Effects project files, resulting in reduced production time for various marketing projects, and enhanced workflow efficiency.
Junior Designer | Disney General Entertainment Content Burbank, CA
2.2020 – 10.2021
Core Achievements
› During the pandemic, collaborated with Senior Designer and Executive Director to foster virtual employee engagement using existing platforms including Slack, intranet, and email, resulting in improved employee engagement, and relationships.
• Efficiently designed logos and created comprehensive brand systems for Corporate Social Responsibility, Disney Television Studios, Human Resources, and Diversity & Inclusion, promoting consistent branding across the organization.
• Implemented a new project tracking system, enhancing the visibility of project status, and workload distribution, leading to streamlined workflow management, improved efficiency, and increased team productivity.
Designer | Natural History Museums of Los Angeles County Los Angeles, CA
11.2019 – 1.2020
Core Achievements
› During the pandemic, collaborated with Senior Designer and Executive Director to foster virtual employee engagement using existing platforms including Slack, intranet, and email, resulting in improved employee engagement, and relationships.
• Created the brand identity for the L.A. Urban Ocean Expedition, a new community initiative, and efficiently designed spatial graphics for the off-site event.
• Developed on-site graphics for the Natural History of Museums of Los Angeles County’s award-winning What Blows YOUR Mind? campaign including the intricate design of the postcard wall, exterior banners, La Brea Tar Pits park pole graphics, postcards, elevator interactive graphics, and selfie wall graphics.
• Developed templates to streamline the design team's workflow, enabling increased focus on concept development for higher-priority projects.
• Provided effective mentorship to assistant designers and interns, sharing expertise in programs, concept development, and best practices.
Junior Designer | Natural History Museums of Los Angeles County Los Angeles, CA
3.2018 – 11.2019
Core Achievements
› Presented findings on communication challenges within LA County and proposed solutions, prompting the marketing and communications team to develop a plan for a unified Spanish brand voice that better represented the LA museums.
• Effectively managed and delivered multiple creative projects with tight deadlines, encompassing the Wild L.A. book launch, the four-month-long First Fridays campaign, the 2018 Dinofest, the 2018 Bug Fair, and the 2017-2018 Butterfly Pavilion.
• Identified a strategic marketing opportunity and collaborated with creative leads to propose a unified campaign, "It's a Mammoth Summer," consolidating multiple Summer 2019 campaigns.
• Collaborated with an illustrator to create the inaugural in-house brochure for the Fellow's NHM Journey to Spain, an exclusive invitation for premiere members to join a senior-led excursion by the Research and Collections team.
Assistant Designer | Natural History Museums of Los Angeles County Los Angeles, CA
9.2017 – 3.2018
• Worked cohesively with leaders to design award-winning promotional materials for a major design initiative by developing innovative graphics which led to being recognized with a gold medal in the Graphis Design Annual 2019 and the Graphis Branding 7.
• Conceived, executed, and managed the design for the 2018 Butterfly Pavilion campaign, encompassing
• Conceived, executed, and managed the design for the 2018 Butterfly Pavilion campaign, encompassing
promotional print materials, digital ads, in-house motion graphics, environmental graphics, and wayfinding.
Freelance
Experience
Embodiology – Book Design, Editorial Design
GoodRx – Digital Design, Print Design
LAist | Southern California Public Radio – Print Design, Environmental Design, Motion Design
Nesquik – Package Design, Retail Design, Print Design
Nestle USA – Brand Design, Logo Design, Print Design, Email Design
Warner Bros Television Group – Digital Design
Taco Bell – Environmental Design, Digital Design, Print Design, Email Design
Tombstone Pizza – Package Design
GoodRx – Digital Design, Print Design
LAist | Southern California Public Radio – Print Design, Environmental Design, Motion Design
Nesquik – Package Design, Retail Design, Print Design
Nestle USA – Brand Design, Logo Design, Print Design, Email Design
Warner Bros Television Group – Digital Design
Taco Bell – Environmental Design, Digital Design, Print Design, Email Design
Tombstone Pizza – Package Design
Education
Bachelor of Fines Arts, Graphic Design Art Center College of Design, Pasadena, CA
Core Expertise
Branding, Digital Design, Consultation, Communication, Print Design, Editorial Design, Environmental Design, Logo Design, Mentoring, Motion Design, Packaging Design, Page Layout, Presentation Design, Poster Design, Photo Retouching, Research, Retail Design, Teaching, Typography, Social Media Design, Strategy Development
Software Skills
Proficient in
Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Photoshop, Adobe XD, Excel, Keynote, Numbers, Pages, PowerPoint, Word, Adobe Animate, Adobe Premiere Pro
Familiar with
Adobe Dimensions, Adobe Dreamweaver, Adobe Lightroom, Blender, Processing, Sketch
Craft
Bookmaking, Illustration, Lettering, Photography
Awards and Recognitions
What Blows YOUR Mind?
Print, Out of Home
› 2020 American Advertising Awards, Local Competition, Silver Award
› 2020 American Advertising Awards, Regional Competition, Silver Award
› 2021 Graphis Design Annual, Silver
Dino Fest 2018
Print, Out of Home, Digital, Motion
› 2020 Graphis Design Annual, Honorable Mention
NHM Staff Holiday Gift 2018
Print
› 2020 Graphis Design Annual, Honorable Mention
Tattoo: An Exhibition
Print, Out of Home, Digital
› 2019 Graphis Design Annual, Gold
› 2018 Graphis Branding 7, Gold
› 2018 HOW In-House Design Award, Merit